Huawei is launching a newspaper and internet campaign to mark 20 years of business in the UK.
In an open letter to the public, the Chinese telecoms company says it is “as committed as ever” to provide “the best equipment” to the UK’s 5G mobile and full-fibre broadband providers.
It comes amid a new security review that could lead the UK government to ban use of Huawei’s 5G network kit.
Huawei’s local boss said he expects the UK to act in the nation’s interests.
The initiative follows a report in Saturday’s Daily Telegraph, which said London-headquartered bank HSBC fears it could face reprisals in China, if the UK acts against Huawei.
The Sunday Times also reported that China’s ambassador to the UK had recently told business leaders that Beijing viewed the matter as “a litmus test of whether Britain is a true and faithful partner”.
Victor Zhang, vice president of Huawei and head of its UK operations, told the BBC the advertising campaign was about giving people the facts amid all the “noise” surrounding the company.