UK supermarkets test plastic-free zones

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(London) – Bowing to pressure from environmentally conscious consumers, big brand shops have begun taking steps to strip their shelves of plastic wrapping over concerns about saving the oceans from waste.

“Nude zones” and “Food in the Nude” campaigns are already being rolled out in places such as New Zealand and South Africa, where many fresh fruits and vegetables are grown within relatively easy reach.

Now retailers in Britain — where even bunches of bananas are often sealed in plastic to keep them fresh and undamaged during long-distance shipping — are gradually following suit.